Voice Search in Your SEO
Now, with advancements in technology, users can search using their voice in Internet. Suppose if you’re talking to your desktop or smartphone using a virtual assistant to gain personalized information. With a simple phrase, the voice-activated software uses natural language processing and text-to-speech to understand your search intent. And, based on your past search queries, context, and frequency of use, your voice search results get better.
As studies show, as humans start to evolve with technology, we’re starting to see an increase in the use of voice search. In October 2014, 41% of adults and 55% of teens said they use voice search tools like Siri, Google Now, or Cortana once a day. Even, com Score projections suggest that voice search could grow by 50% in 2020! Also, Bing’s representatives mentioned that 25% of their searches were voice search.
Mary Meeker’s Internet Trends report goes into detail about how voice search has expanded over the last eight years. According to the study, Google voice searches have risen more than 35-fold from 2008 to today.
While tech geeks may all be googly-eyed for Apple, Google, and Amazon, these players were certainly not the first to the game.
Quick Recap of original voice search tools:
1952: Aubrey is first introduced and could recognize a man’s voice speaking numbers 1 through 9.
1962: IBM brought us Shoebox that resembled a calculator. It would acknowledge numbers and math-related symbols (plus, minus, etc.)
1971: Harby was able to detect 1,011 words, but it took a long time for the system to process the words you were saying.
1984: Apple came out with MacInTalk speech software.
1990: Dragon Dictate came out with a $9,000 price tag.
2001: Voice Recognition Software existed in Windows XP Tablet PC edition.
2005: Samsung included voice dictation for text messages in the SCH-p-207 handset.
2010: Google Voice Search is announced on iPhones.
2011: Apple launches Siri (even though Apple launched a similar product in 1994 called Wildfire).
2015: Microsoft introduces us to Cortana on Microsoft 10 then, later in the year on mobile Android devices.
2016: Amazon Echo makes its debut during a SuperBowl commercial.
Now think to incorporate more natural language into SEO strategy. There will be significant advantages to optimizing for voice search in our future SEO.
With voice search, businesses online will see:
- Search will adopt a more natural, conversational approach.
- Long-tail keyword terms will become the focus of content.
- Content will provide direct answers to questions.
- Sentences and phrases will be at the center of the content and we’ll see less of keyword search terms.
- Semantic search will start to become a bigger player.
- Digital assistants will share data on search queries.
- Schema markup for voice search could be a thing.
- Optimized videos will see a rise in the search results.
To clarify the voice search, look at the most popular voice assistants.
For more reading link http://www.eazywalkers.com/voice-search-seo/