Pinterest recently released data that shares what their users are pinning, revealing some of the next big destinations travellers are gravitating to.
Pinterest is a platform for inspiration; be it home decor, fashion tips, make-up tutorials and, yes, travel. It was reported in a January 2017 study by Omnicore, that more than 150 million people are currently using Pinterest; of that number, Lonely Planet writes that 68 percent of Pinterest users are searching for travel inspiration.
Looking at Pinterest trends from the past year, there has been a clear rise in interest of desert travel. Desert pins have seen a 125 percent increase—according to Pinterest—with an emphasis on places like Morocco, Dubai, the Atacama Desert and Joshua Tree National Park.
Unsurprisingly, island getaways continue to captivate the imagination of Pinterest users, with island-themed pins seeing a 96 percent boost this year. Specifically, destinations like Croatia and Mykonos have seen renewed interest from travelers keen on looking for inspiration for their next trip. While urban destinations still prove popular (truly, one can never have enough Eiffel Tower pins) hot weather cities like Mexico City have seen a rise in activity from Pinterest users.
Television shows have also had an impact on travel inspiration. “With shows like Poldark and The Crown spurring binge-watchers interest in history, so has the interest in historical travel which surged by 92 percent. Travelers are looking to places like “old world Europe” and Angkor Wat, proving that some destinations are simply timeless,” reports Lonely Planet.
Another notable stat from Pinterest is the 146 percent increase in local travel experiences, a 2018 trend that many travel bloggers see coming. As it goes, travelers are more keen on looking for ‘under-the-radar’ excursions that prove authentic, sustainable and ultimately give a local perspective of a destination.