Director Shashanka Ghosh’s Veere Di Wedding has achieved one more milestone at the box office. The female buddy comedy film continues its dominance not only in India but also in the international markets. Till now, the film has grossed Rs 78.42 crore (nett Rs 60.33 crore) in India and around Rs 25 crore at the overseas box office. Veere De Wedding now stands with the grand total Rs 103.42 crore. If the film continues to remain steady, it might enter the Rs 150 crore club as well.
The film is internationally distributed by Zee Studios International. Vibha Chopra, Head – Zee Studios International (Film Marketing, Distribution and Acquisition), said: “Female-centric films are finding more takers and the demand for forward thinking content is only increasing. ‘Veere Di Wedding’ is expected to be a game-changer for the genre.
“On the first day itself, this film has ranked eight amongst the top 10 in the UK in the overall UK box office, it has ranked number four in Australia and number three in New Zealand for the day. The film is also the second highest opener of the year in UK and North America.” Chopra says “international markets have now opened up to conventional and unconventional Indian content and for this particular film the release strategy along with the marketing is something that worked in our favour”.